Friday, January 11, 2019

A C&A 25 store, ramblings of the future

I 'm work for C&A, but am one of the Mettinger Katholieken.

Some rough notes on ideas I have for a store.

25% gross margin (BCP)
Average age of colleagues 25
A number of colleagues with 25 or more years experience at C&A
Board of advisors made up of customers and frontline colleagues.
Test/selling area mix like IKEA Delft Concept Center.
Managed out of a cardboard box totally separated from the outside world except 1 visitor at a time, kind of like a confessional but with books and paper.
Everything hanging on rails to avoid the amount of folding work at Primark.
Access only for paying customers, like Costco (Amazon Prime). Subscription fee €25 per month to be allowed to shop at the store. Customers have a running balance, no cash in the store.
Markdown math according to booklet "Breakthrough: C&A Secret Formula Re-discovered." Markdown fast and invisibly as part of Everyday Best Value. Never ever markdown bestsellers except against the competition.
Omni-channel 100% RFID, reward customers who don't send back a ridiculous number of articles.
"Tinder" for personal shopping, matching people who do like to shop and don't have money, with those that don't and do.






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