tag:blogger.com,1999:blog-10810735.post1664813617737459570..comments2024-02-12T09:59:02.620+01:00Comments on Ansgar John / Sinaas: How Marks & Spencer can compete with the £28,- ALDI men's business suitAnsgar John Brenninkmeijerhttp://www.blogger.com/profile/12649381157874260095noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10810735.post-13393993753721533462009-09-04T14:54:15.633+02:002009-09-04T14:54:15.633+02:00The customers decide which product is most success...The customers decide which product is most successful. What's important to me is the way success is measured. If the £28,- suits sell twice as well as the £ 49,50 suits, then they are a commercial failure and don't add to the bottom line. "Measuring is knowing." (in Dutch: Meten is weten.)verKoopwinkelhttps://www.blogger.com/profile/01843238419231392799noreply@blogger.comtag:blogger.com,1999:blog-10810735.post-9329854045965633072009-09-04T04:34:09.951+02:002009-09-04T04:34:09.951+02:00Interesting thought and it raises a question here....Interesting thought and it raises a question here. If I were to buy at Aldi my "perspective" (of Aldi) is that I buy "cheap" with an equal (cheap) "quality". My perception of Marks & Spencer is that they deliver quality over price. By selling their suits cheaper they might damage that image.<br /><br />I compare Marks & Spencer to the Dutch Adam's Wear stores. My motives for buying at Adam's Wear would be "quality (including correct customer service!) over price". If Aldi finds a way to prove that their £28 suit is of equal quality as the £49.50 suit at Marks & Spencer and Aldi would provide the same customer service (customer service is included in 'quality' as far as I am concerned), Marks & Spencer would be in trouble, especially in the current economic times.<br /><br />Thanks for your insight. I do support the thought of removing the average gross margin % target.Mickelhttp://www.e-controller.eunoreply@blogger.com