Sunday, January 06, 2008

IKEA : Only people who are sleeping, don't make mistakes.

Other companies might not risk this. Mark Malkoff is going to live at IKEA and blog/write/film his experiences. IKEA has no say what so ever on what he puts online. I used to work for IKEA and it's fun because you get to try new things and make mistakes. For example I arranged the filming of an Amstel beer commercial in the Utrecht store. isn't live yet (Sunday) but should be by Monday evening Dutch time.
Malkhoff's 171 Starbucks in day movie has been watched almost 200 000 times.

verKoopwinkel Amsterdam: Kijken op Internet, verKopen in de winkel