Sunday, January 06, 2008
Other companies might not risk this. Mark Malkoff is going to live at IKEA and blog/write/film his experiences. IKEA has no say what so ever on what he puts online. I used to work for IKEA and it's fun because you get to try new things and make mistakes. For example I arranged the filming of an Amstel beer commercial in the Utrecht store.
http://marklivesinikea.com/ isn't live yet (Sunday) but should be by Monday evening Dutch time.
Malkhoff's 171 Starbucks in day movie has been watched almost 200 000 times.
verKoopwinkel Amsterdam: Kijken op Internet, verKopen in de winkel