Whole story here Streamlining the Supply Chain to Support Mass-Customization
Since 2006, Alison Page has been leading a team focused on streamlining the supply chain for the custom manufacturing operation. As Adidas has perfected and experimented with front-end technology to enhance the custom shoe design experience, Alison and her team were streamlining the custom manufacturing process. "We're constantly tuning our infrastructure for speed, flexibility, and lot size one; for example, being able to download orders to the factory daily vs. periodically was a major change to our production operation." Distribution costs are also a challenge, Alison explained. The costs of air freight are high, yet customers want fast delivery. Raw material management is a big challenge. Supporting true mass customization requires internal change management.
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