Wifi Marketing, the key to sell more

knowing your customers, what they need and want is vital to build loyalty and generate
more engagement towards your brand. In this post you will find out how to achieve it thanks
to Wifi.

Offering a Guest Wifi service in your business is a must. Nowadays, customers are looking
for places that offer a quality Wifi connection in order to surf their favourite websites and, if
you provide this quality connection, they will give you something in return (their contact
information: email, telephone, etc. and also their gender, age, zip code...)

Also, thanks to Wifi, you can discover how your clients behave, gaining their loyalty and
improving engagement towards your brand. You will discover how much time your
customers spend at the store and the return rate (how many are new and how are repeated).
Once you know them and you have their contact info its time to offer them what they want at
the right time. A massive email is no longer effective but if the email comes at the
appropriate time, the conversion rate will increase greatly. Advertising bothers and saturates us
in equal parts, but it does not bother us to receive a discount for a product that we have
been searching for and that really interests us.
Thanks to Wifi marketing nowadays it is possible to create hyper-segmented audiences by
different demographic and behavioural data (gender, age, loyalty rate...) and, then, create a
campaign and send it via email, sms or beacons. With Wifi marketing it is also possible to
measure its impact.

A real Wifi Marketing use case A bar in Betanzos (Galicia - Spain) has become really
famous last month due to this initiative: The bar´s owners wanted to know how much time
customers spend inside the bar to reward their loyalty. To measure this, they made all
customers to sign in when they enter, in fact, they had to swipe their fingers through a
machine that reads the fingerprint at the entrance and exit, as if they worked in the bar. In
this way, the owners of the establishment know how much time each client spends inside the
bar and thus can reward their loyalty. Hospitality sector is increasingly interested in
measuring. Through the Wi-Fi analytics, and without the need to install a clocking machine ;)
Flame is able to measure the length of stay of customers within the points of sale and their
loyalty. In addition, our solution, through the marketing module, sends personalized
notifications to customers.

By: Lucía González, Marketing manager https://flameanalytics.com/en/